Forefront Dental values your privacy. This notice describes what information we collect, how we use it, and, if necessary, those with whom we share it.

By registering on the website and purchasing the products, you are accepting the practices described in this Privacy Policy. Use of the website and purchase of the products is also subject to our Terms and Conditions.

This Privacy Policy may change from time to time. Your continued use of the website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. This Privacy Policy has been developed and is maintained in accordance with all applicable federal and international laws and regulations, and specifically with the GDPR (General Data Protection Regulation – European regulation) and the California Online Privacy Protection Act (CalOPPA – U.S. regulation).

GENERAL INFORMATION

The personal data of users that is collected and processed through the website:

https://forefrontdent.com

will be the responsibility of:

Forefront Dental
Tarzana, California
(818) 818-1896
aviel@forefrontdent.com

(hereinafter referred to as "Forefront Dental").

TYPES OF INFORMATION GATHERED

The information we learn from customers helps personalize and continually improve your experience at Forefront Dental. Here are the types of information we gather:

Information You Give Us. You provide information when you search, read and watch content, register as a user, buy products and/or communicate with us. As a result of those actions, you might supply us with the following information:

• First and last name
• Email address
• Phone number (including WhatsApp number)
• Address, city, state/province, and ZIP/postal code (for shipping purposes)
• IP address
• Payment information
• Any additional information relating to you that you provide to us directly through our website, or indirectly through our website or online presence, such as "cookies"

Forefront Dental will not collect any personally identifiable information about you unless you provide it.

Payment Information. Your credit card or other payment information will be processed by PayPal (the payment platform available on Forefront Dental), which will treat and safeguard your data with total security and with the exclusive purpose of processing the purchase of the products. Forefront Dental reserves the right to contract any payment platform available in the market, which treats your data for the exclusive purpose of processing the purchase of the products.

Please consult PayPal's privacy policy here:
https://www.paypal.com/us/webapps/mpp/ua/privacy-full

Google Analytics. We use Google Analytics, provided by Google LLC, USA ("Google"). These tools and technologies collect and analyze certain types of information, including IP addresses, device and software identifiers, referring and exit URLs, feature use metrics and statistics, usage and purchase history, media access control addresses (MAC addresses), mobile unique device identifiers, and other similar information via the use of cookies. The information generated by Google Analytics (including your IP address) may be transmitted to and stored by Google on servers in the United States. We use the data collected by Google Analytics to enhance the website and improve our service.

Please consult Google's privacy policy here:
https://policies.google.com/privacy

Facebook Pixel. Our website uses Facebook pixels that enable us, our advertisers and our service providers to:

• Collect statistics on our websites and social networks (for example, the number of users who visited a page).
• Collect information about how you interact with our websites and social networks (e.g., whether you opened or followed links contained within).
• Personalize online services and marketing communications.
• Match ads to users and optimize advertising campaigns.

Please consult Facebook's privacy policy here:
https://www.facebook.com/privacy/explanation

Automatic Information. Like many websites, we use "cookies." We obtain certain types of anonymous information, which is not personally identifiable, when your web browser accesses Forefront Dental or third-party content served by or on behalf of Forefront Dental on other websites. Some of the information we collect and analyze includes the Internet protocol (IP) address; computer and connection information such as browser type, version, and connection speed; purchase history; and the products you searched for, viewed, and possibly purchased.

HOW LONG WE KEEP YOUR DATA

Personal data will be kept for the time necessary to provide the products, or for as long as the interested party does not withdraw their consent.

HOW WE USE YOUR INFORMATION

In general, we use the information we collect primarily to provide, maintain, protect and improve our current website and products and to develop new products and services. We use personal information collected through our site, as described below and elsewhere in this Policy, to:

• Identify you as a user in our system.
• Register users.
• Process your purchases and deliver the products.
• Improve our products, website, and how we operate our business.
• Understand and enhance your experience using our website and products.
• Respond to your comments or questions through our support team.
• Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
• Communicate with you about upcoming events, offers and news about products and services offered by Forefront Dental and our selected partners.
• Carry out Forefront Dental's marketing activities.
• Link or combine your information with other information we get from third parties to help understand your needs and provide you with better service.
• Protect against, investigate and deter fraudulent, unauthorized or illegal activity.

HOW DO YOU GET MY CONSENT?

By registering, placing an order for a product, and providing us with personal information so that we can communicate with you, you consent to our collection and use of your information. You can withdraw your consent by sending us your request through the contact information below or our contact page.

SOCIAL NETWORKS

On our website you will find links and functions connected to different social networks, through which you can share your information.

We recommend consulting the privacy and data protection policies of each social network used on our website:

Facebook: https://www.facebook.com/privacy/explanation
Instagram: https://instagram.com/about/legal/privacy/
X (formerly Twitter): https://x.com/en/privacy

HOW WE SHARE INFORMATION

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.

Third-Party Service Providers. We employ other companies and individuals to perform functions on our behalf. Examples include processing payments (PayPal), delivering products (courier companies), sending email, analyzing data (Google Analytics), and providing remarketing services (Facebook, Google, Pinterest, X). They have access to the personal information needed to perform their functions but may not use it for other purposes.

Business Transfers. In the event that Forefront Dental creates, merges with, or is acquired by another entity, your information will most likely be transferred. Forefront Dental will email you or place a prominent notice on our website before your information becomes subject to another privacy policy.

Protection of Forefront Dental and Others. We release personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property, or safety of Forefront Dental, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent. Other than as set out above, you will receive notice when personally identifiable information about you might go to third parties, and you will have an opportunity to choose not to share the information.

Anonymous Information. Forefront Dental uses the anonymous browsing information collected automatically by our servers primarily to help us administer and improve the website. We may also use aggregated anonymous information to provide information about the website to potential business partners and other unaffiliated entities. This information is not personally identifiable.

Email Address. The email address that you supply to us for purposes of receiving our email communications will never be rented or sold to a third party.

PROTECTING YOUR INFORMATION

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts the information you input. If transactions are processed on the website, transaction information is transmitted to and from the website in encrypted form using industry-standard SSL connections to help protect such information from interception. We restrict access to your personal information to those persons who have a legitimate need to know that information to provide products or services to you, and to those persons you have authorized to have access to such information.

Forefront Dental follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once Forefront Dental receives it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Forefront Dental strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

YOUR RIGHTS

You have the following rights in relation to the personal data you provide to Forefront Dental:

• Access your personal data.
• Request the correction of inaccurate data.
• Request its deletion.
• Request limitation of the processing of your data.
• Object to the processing of your data.
• Request the portability of your data.
• Not be subject to automated individual decisions.

Users can exercise all of these rights by contacting us through the contact information below or our contact page.

Without prejudice to any other administrative appeal or legal action, you have the right to submit a claim to a supervisory authority, in particular in the state in which you have your habitual residence or place of work, or where the alleged infringement took place, if you consider that the processing of your personal data does not comply with applicable regulations, or if your requests to exercise your rights have not been satisfied. The supervisory authority with which the claim was filed will inform you of the progress and outcome of the claim.

EU MEMBERS' RIGHTS (GDPR COMPLIANT)

If you are habitually located in the European Union, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances.

We describe these rights below:

• Access and Porting: You can access your information at any time.
• Rectify, Restrict, Limit, Delete: You can also rectify, restrict, limit or delete much of your information by contacting us.
• Object: Where we process your information based on our legitimate interests explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.
• Revoke Consent: Where you have previously provided your consent, such as to permit us to process data about you, you have the right to withdraw your consent to the processing of your information at any time. For example, you can withdraw your consent by updating your settings. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.
• Complain: Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

Additionally, if you are a European resident, please note that we process your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe.

You can learn more about these rights at:
https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en

CALIFORNIA ONLINE PRIVACY PROTECTION ACT COMPLIANCE (CalOPPA)

CalOPPA was the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly what information is being collected and the individuals or companies with whom it is being shared.

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act (CalOPPA).

According to the California Online Privacy Protection Act, you have the following rights:

• Know what personal data is being collected.
• Know whether your personal data is sold or disclosed, and to whom.
• Access your personal data.
• Request the deletion of any personal information about you.
• Not be discriminated against for exercising your privacy rights.

CHILDREN'S ONLINE PRIVACY PROTECTION

We comply with the requirements of the GDPR (General Data Protection Regulation – European regulation) and the California Online Privacy Protection Act (CalOPPA – U.S. regulation) regarding the protection of the personal data of minors. We do not collect any information from anyone under 13 years of age. If you become aware that your child has provided us with personal information, please contact us. If we become aware that a child has provided us with personal information, we will take steps to delete that information, terminate that person's account, and restrict that person's access.

EDITING AND DELETING INFORMATION

If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. You can change, modify, rectify and delete your information at any time by contacting us through the contact information below. To opt out of Forefront Dental emails, follow the instructions included in the email. Your request should be processed within 48 hours.

SUPPLIERS AND OTHER THIRD PARTIES

Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information Forefront Dental collects from you. If you disclose your information to others, whether other users or suppliers on Forefront Dental, different rules may apply to their use or disclosure of the information you disclose to them. Forefront Dental does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. Forefront Dental is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the Forefront Dental site. Forefront Dental encourages you to ask questions before you disclose your personal information to others.

SMS MESSAGES

Consent and Opt-Out: By providing us with your mobile phone number, you consent to Forefront Dental sending you informational and promotional SMS text messages. These messages may include information about your orders, promotional offers, updates about our products and services, and any other information related to Forefront Dental.

You may opt out of receiving SMS messages from Forefront Dental at any time by texting STOP in response to any message you receive from us. Upon receipt of your STOP request, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from Forefront Dental. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

Carrier Message and Data Rates May Apply: Please note that message and data rates may apply whenever we send you SMS messages or you send us such messages, depending on the terms of your mobile phone contract.

Privacy: Forefront Dental respects your privacy. We will only use the information you provide to transmit your text messages. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the SMS service, you agree to provide accurate, complete, and true information.

Third-Party Service Providers: We may engage third parties to assist us in delivering SMS messages to you. We will share your mobile phone number with these third parties, but only to the extent necessary to provide our SMS service.

Changes to This Policy: Forefront Dental may amend this policy from time to time. We will post any changes to this policy on our website.

By using the SMS service, you agree to be bound by any such changes and should therefore periodically visit our website to review the current policy. If at any point you do not agree to any portion of the current policy, you must immediately stop using the SMS service.

Your use of the SMS service constitutes your agreement to this policy. If you have any questions or concerns about your privacy when using the SMS service, please contact us at aviel@forefrontdent.com.

CHANGES TO THIS PRIVACY POLICY

Forefront Dental will post dated modifications to this Privacy Policy to inform you of any changes. Forefront Dental reserves the right to modify this Privacy Policy at any time, so please review it frequently.

CONTACT US

If you have questions or concerns about this Privacy Policy or the handling and security of your data, please contact us at:

Forefront Dental
Tarzana, California
aviel@forefrontdent.com
(818) 818-1896